TIRTIR to Join TikTok Shop’s ‘K-Beauty Collective,’ Expanding Consumer Engagement Across the U.S.
Interactive shade matching services and gamified brand experiences to spotlight immersive consumer engagement
May 29, 2026
TIRTIR will participate in TikTok Shop’s upcoming ‘K-Beauty Collective in person pop-up event’ campaign taking place in Dallas, Texas from June 5–7, 2026, further expanding the brand’s engagement with North American consumers.
Designed as a community-driven K-beauty campaign that bridges online and offline experiences, ‘K-Beauty Collective in person pop-up event’ brings together creators, brands, and consumers through live activations, creator-led content, and immersive shopping experiences. Following strong consumer engagement during last year’s activation, including ranking among the Top 10 performing brands on TikTok Shop, TIRTIR plans to elevate its experiential brand presence this year with an expanded lineup of interactive programs.
At the large-scale event, which is expected to welcome approximately 2,300 creators and consumers, TIRTIR will showcase a broad range of products across multiple categories. Featured products will include TikTok Shop bestsellers such as the Mask Fit AI Filter Cushion, Mask Fit Red Foundation, and Mask Fit Waterproof Setting Spray, alongside newly launched items including the Mood Glider Lip and Blush Stick and the brand’s two newly launched primers.
To further immerse attendees in the brand experience, TIRTIR will also host a variety of interactive consumer activations throughout the event. In addition to game-based experiences, the brand will introduce a dessert cart-inspired activation themed around its Matcha line, which has continued to gain positive consumer response since its launch earlier this March.
One of the returning highlights from last year’s event — TIRTIR’s personalized shade matching service — will also make its return this year. The brand will additionally debut a custom cushion experience, allowing attendees to refill liquid foundation into cushion compacts customized to their individual shade match. Through the program, TIRTIR aims to introduce consumers who are more familiar with traditional liquid foundation formats to a new cushion foundation experience while broadening consumer familiarity with cushion foundation.
Monica Park, Head of TIRTIR's Global Business Department stated, “TikTok Shop’s ‘K-Beauty Collective in person pop-up event’ is a key platform where brands can directly connect and engage with global consumers. Moving forward, we will continue expanding these consumer touchpoints while consistently delivering immersive brand experiences across both online and offline channels to further strengthen TIRTIR’s presence in the global market.”
