Privacy policy

Privacy Policy

Last updated: October 22, 2026

TIRTIR USA Inc. (“TIRTIR,” “we,” “our,” or “us”) operates tirtir.global (previously tirtir.us) (the “Site”). This Privacy Policy describes how we collect, use, and disclose your Personal Information when you visit or make a purchase from the Site, sign up to receive our email or text message communications, contact us, or otherwise use our services (collectively, the “Services”). Our Site is hosted by Shopify, which provides our e-commerce platform.

Please read this Privacy Policy carefully. If you do not agree with this Privacy Policy, please do not use the Services.

Collecting Personal Information

When you use the Services, we collect certain information about your device, your interaction with the Services, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or sign up for our marketing communications. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site and with our marketing emails and text messages.

• Purpose of collection: to load the Site accurately for you, to remember the items in your shopping cart, to perform analytics on Site usage to optimize our Site, and to help detect and prevent fraud.

• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
  
  

Order information

• Examples of Personal Information collected: name, billing address, shipping address, payment confirmation information (we do not store full payment card numbers, which are processed by our payment processors), email address, and phone number.

• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

• Source of collection: collected from you.

Account and marketing preference information

• Examples of Personal Information collected: account details, order history, marketing preferences, your mobile phone number if you sign up for text messages, and records of your consent to receive marketing communications.

• Purpose of collection: to maintain your account, send you the communications you have requested, and keep records of your preferences.

• Source of collection: collected from you.

Customer support information

• Examples of Personal Information collected: name, contact details, order information, and the content of your communications with us.

• Purpose of collection: to provide customer support.

• Source of collection: collected from you.

Information from other sources

We may also receive Personal Information about you from third parties, such as our service providers, payment processors, and advertising and analytics partners. If you post a product review on the Site, it may be publicly visible.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. We may also share your Personal Information as described below. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• Shopify hosts the Site and processes personal information about your access to and use of the Site in order to provide and improve the Services for us. Shopify may also use information collected across its merchants’ stores, including ours, to provide enhanced features such as personalized recommendations and advertising, as described in Shopify’s Consumer Privacy Policy (https://www.shopify.com/legal/privacy/customers). Shopify is responsible for its own processing of your Personal Information, and you can exercise your rights regarding that processing through Shopify’s privacy portal (https://privacy.shopify.com/).

• We use service providers such as payment processors, shipping and logistics providers, customer service platforms, and email and text message service providers to operate the Services.

• We may share your Personal Information with our affiliates, including TIRTIR Inc.. in the Republic of Korea, for the purposes described in this Privacy Policy.

• We may share your Personal Information in connection with a business transaction, such as a merger or bankruptcy, or with your consent or at your direction.

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

The above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties, other than service providers that help us deliver text messages (such as our text messaging platform provider), and will not be used for third-party marketing.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

Depending on where you live, you may opt out of the “sale” or “sharing” of your Personal Information for targeted advertising by visiting [link to data sharing opt-out page] or by enabling the Global Privacy Control (GPC) signal in your browser.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads

• GOOGLE - https://myadcenter.google.com

• MICROSOFT - https://account.microsoft.com/privacy/ad-settings

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, providing customer support, preventing fraud, and keeping you up to date on new products, services, and offers by email or text message.

Text Message (SMS) Marketing

If you opt in to receive text messages from TIRTIR (for example, at checkout, through a sign-up form on the Site, or by texting a keyword), you agree to receive recurring automated marketing text messages at the mobile number you provide, including promotional offers, and abandoned cart reminders. Providing your phone number for an order, or consenting to receive marketing emails, does not by itself enroll you in marketing text messages. Transactional messages (such as order and shipping updates) are sent separately. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. If you are located outside the United States, we will send you marketing text messages only where permitted by, and with any consent required under, the laws of your country.

If you have opted in to receive text messages, we may use Cookies and your activity on the Site (such as items added to your cart) to determine when to send cart reminders.

You can unsubscribe at any time by replying STOP to any message, by contacting us using the contact information below, or by any other reasonable means. We will process your opt-out request within ten (10) business days, or any shorter period required by applicable law. For help, reply HELP or contact us. Carriers are not liable for delayed or undelivered messages. 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), the United Kingdom, or Switzerland, we process your personal information under the following lawful bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest;

• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

We retain your Personal Information for as long as needed to provide the Services, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements, and as otherwise needed for the purposes described in this Privacy Policy. When determining how long to retain your Personal Information, we consider factors such as the nature of the information and the purposes for which it was collected.

Security

We take reasonable measures to protect your Personal Information. However, no security measures are perfect or impenetrable, and we cannot guarantee the security of your Personal Information.

Children

The Services are not intended to be used by children, and we do not knowingly collect Personal Information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their Personal Information, you may contact us to request that it be deleted. We do not have actual knowledge that we “sell” or “share” the Personal Information of individuals under 16 years of age.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your Personal Information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to the Personal Information we hold about you.

• Right to Delete. You may have a right to request that we delete the Personal Information we maintain about you.

• Right to Correct. You may have a right to request that we correct inaccurate Personal Information we maintain about you.

• Right of Portability. You may have a right to receive a copy of your Personal Information and to request that we transfer it to a third party, in certain circumstances.

• Right to Opt Out of Sale, Sharing, or Targeted Advertising. You may have a right to opt out of the “sale” or “sharing” of your Personal Information or its use for targeted advertising, as described in “Behavioural Advertising” above.

• Right to Object, Restrict, or Withdraw Consent. Where applicable, you may have a right to object to or restrict our processing of your Personal Information and to withdraw your consent where we rely on consent.

• Managing Communication Preferences. You may opt out of promotional emails by using the unsubscribe link in our emails, and of text messages by replying STOP. We may still send you non-promotional messages, such as messages about your account or orders.

You may exercise any of these rights by contacting us using the contact information below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request. You may also designate an authorized agent to make requests on your behalf, and we may require proof of the agent’s authorization.

Additional information for residents of the United States

If you are a resident of California or another U.S. state with a consumer privacy law, the following additional information applies. In the preceding 12 months, we have collected the categories of Personal Information described in “Collecting Personal Information” above (identifiers, customer records and commercial information, internet or other electronic network activity information, approximate geolocation derived from your IP address, and inferences drawn from the foregoing), from the sources and for the purposes described in this Privacy Policy. We disclose these categories to the service providers and partners described in “Sharing Personal Information,” and our use of advertising Cookies may be considered a “sale,” “sharing,” or use for “targeted advertising” of identifiers and internet activity information, which you can opt out of as described above. We do not use or disclose sensitive Personal Information for purposes that would give you a right to limit such use. We do not offer financial incentives in exchange for Personal Information. If we deny your request, you may appeal by contacting us; if your appeal is unsuccessful, you may contact your state’s Attorney General.

Additional information for residents of the EEA, the United Kingdom, and Switzerland

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your Personal Information on the lawful bases described in “Lawful basis” above. In addition to the rights listed above, you have the right to object to processing based on our legitimate interests, including for direct marketing, and to withdraw your consent at any time without affecting the lawfulness of processing before withdrawal. You may also lodge a complaint with the data protection supervisory authority in the country where you live or work. Information about how we protect your Personal Information when it is transferred outside these regions is set out in “International Transfers” below.

Complaints

If you have complaints about how we process your Personal Information, please contact us using the contact information below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your Personal Information outside the country you live in, including in the Republic of Korea. If we transfer your Personal Information out of the EEA or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, unless the transfer is to a country that has been determined to provide an adequate level of protection. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track and Global Privacy Control

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. However, if you visit the Site with the Global Privacy Control (GPC) signal enabled, we will treat it as a request to opt out of the sale or sharing of your Personal Information for that browser or device, where required by applicable law.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the “Last updated” date above.

Contact

TIRTIR USA Inc.
5900 Katella Ave building c ste 100, Cypress California 90630, United States
team@lq8vx.mail.channel.io