From Shade Matching to Gachapon, Quizzes and Giveaways. TIRTIR Delivers Engaging K-Beauty Experiences. Expanding Touchpoints with U.S. Consumers. Reinforcing Its Presence as a Leading Global K-Beauty Brand.
Partners with Europe’s Largest Multicultural Creator Community to Champion Global Inclusivity
Interactive shade matching services and gamified brand experiences to spotlight immersive consumer engagement.
TIRTIR announced on May 19 (local time) that its Mask Fit Red Cushion was named the winner in the [FAVORITE K-BEAUTY PRODUCT] category at the 2026 Allure Readers’ Choice Awards....
Global K-beauty brand TIRTIR captured local attention by bringing the essence of Jeju matcha to the heart of New York City.
Renowned Makeup Artist Michael Anthony Participates; 60 Media and Influencers Attend Focused Demonstration of MOOD GLIDER Lip & Blush and Mask Fit Red Cushion Foundation
Global K-beauty brand TIRTIR has successfully wrapped up its large-scale moving truck pop-up campaign, “World Tour; the First Light,” on 10 October. Held over approximately three months from 23 August, the...
TIRTIR made a striking impression in New York—the heart of North American beauty trends—through participation in two major beauty events, further solidifying its position in the global market.From 16 to...
Global K-Beauty leader expands from Sephora and Boots to Superdrug, offering all shades of Mask Fit Red Foundation and Mask Fit AI Filter Cushion to local consumers. TIRTIR, the leading...
Rolling out across 29 Boots stores in the UK from 13 August, with further launches planned in Ireland. Global K-beauty brand TIRTIR is accelerating its expansion into the UK market through...
The Global K-beauty brand enters the UK market with inclusive hero products andphilosophy rooted in diversity. TIRTIR, the renowned K-beauty brand that has gained international recognition for its minimalist, skin-first...
Despite it being an essential part of any successful skincare regime, eye cream is so often neglected. I, too, used to be one of those people that thought my regular...
Is there anything better than a present that gifts you with a little moment of bliss? We think not, which is why we love bath goodies, skincare and more for the holidays—whether we're the ones giving...
Beauty trade shows are back and better than ever. The Indie Beauty Expo began small and uber-niche. By early 2020 it had become the most anticipated and possibly influential beauty...
November's best skin-care launches are here to remind you of the importance of using sunscreen all year round — even during the fall and winter — with new SPF options...
Ever wake up in the morning with puffy eyes? Yea, same. While dunking your entire face in an ice bath is a worthwhile solution (seriously, the technique is all over...