EJAE Wears TIRTIR on the Red Carpet at the 2026 Golden Globe Awards
Global K-Beauty Brand TIRTIR Collaborates with Celebrity Makeup Artist Kevin Cheah
JANUARY 23, 2026
Global K-beauty brand TIRTIR made a notable appearance on the red carpet of the 2026 Golden Globe Awards, one of the three major award ceremonies in the United States, further solidifying its presence on the global stage.
The 2026 Golden Globe Awards took place on January 11 (local time) in Beverly Hills, California. For the occasion, TIRTIR collaborated with renowned Hollywood makeup artist Kevin Cheah, who created the red carpet look for Korean American singer and songwriter EJAE.
EJAE recently starred in Netflix’s globally acclaimed hit K-Pop Demon Hunters, which captivated audiences worldwide. At the 2026 Golden Globe Awards, the film’s original song “Golden” was nominated for Best Original Song – Motion Picture, drawing heightened attention to EJAE as she stepped onto the red carpet. From the red carpet to the main ceremony, her polished and confident look quickly became a standout moment of the evening.
Kevin Cheah, who brings extensive experience from working on major award shows and red-carpet events across Hollywood and the global entertainment industry, leveraged his professional expertise to highlight TIRTIR’s product performance. Through a refined and confident approach, he crafted a sophisticated red-carpet makeup look tailored specifically to EJAE.
EJAE’s makeup was completed using several of TIRTIR’s hero products, including the Mask Fit Red Cushion Foundation, Mask Fit Makeup Fixer, and Glide & Hide Blurring Concealer.
Designed to deliver long-lasting wear and a naturally flawless complexion, the products performed seamlessly under intense lighting and throughout the extended duration of the awards ceremony.
Following its presence at the Tony Awards last year, TIRTIR’s collaboration at the 2026 Golden Globe Awards marks another milestone for the brand, showcasing its products alongside professional makeup artists on one of the world’s most prestigious red-carpet stages.
Strengthening its position as a K-beauty makeup brand trusted in professional environments, TIRTIR shared, “We are honored to collaborate with leaders in the global entertainment and cultural industries, allowing us to share our brand philosophy and product performance with consumers worldwide. We look forward to continuing to connect with more audiences globally.”
