TIRTIR Appoints BTS V as Global Brand Ambassador
K-beauty leading brand TIRTIR launches its first campaign with global ambassador V
Strengthening communication with consumers worldwide and expanding brand influence
NOVEMBER 3, 2025
Global makeup brand TIRTIR announced that world-renowned artist, V of BTS, has been appointed as the brand’s new global ambassador.
This collaboration marks the meeting of K-beauty representative TIRTIR and the global artist V, expected to serve as a new starting point for extending the brand’s value of “beauty that is true to oneself” to consumers around the world.
V is an artist who freely crosses the boundaries of fashion and beauty, expressing various styles in his own unique mood, and is recognized as a cultural icon inspiring fans worldwide. Through V’s sophisticated sensibility and relaxed attitude, TIRTIR plans to introduce its message of “diverse shade options and confident beauty” to the global market, further expanding the brand’s reach.
A TIRTIR spokesperson said, “V’s expressiveness and sensibility align closely with TIRTIR’s direction of ‘individuality and diversity.’ We expect that his influence will allow the brand to connect more deeply with consumers around the world.”
Meanwhile, TIRTIR unveiled V’s teaser content on its official social media channels on November 1. Immediately after its release, the teaser received an enthusiastic response from fans worldwide, marking the official start of the global campaign.
