TIRTIR Colors Dubai’s Iconic Landmark, the Burj Khalifa, in Vibrant Red
Dubai Fountain’s outdoor area opens to the public for the first time in four years, showcasing the brand’s influence
Global ambassador V helps achieve a ‘first’, marking a striking milestone in the brand’s growth
DECEMBER 2, 2025
Global K-beauty brand TIRTIR successfully wrapped up a large-scale pop-up in Dubai, the largest city in the United Arab Emirates, held on 22 November (local time).
The Burj Khalifa, Dubai’s most iconic landmark and the tallest building in the world, stretches from two basement levels to 163 floors above ground. TIRTIR brought its unique brand identity to life through the building’s media façade, bathing the skyscraper in red and leaving a memorable impression.
Notably, the outdoor area of the Dubai Fountain, which served as the pop-up venue, was opened to the public for the first time in approximately four years, underlining TIRTIR’s impressive local brand presence.
Through this, TIRTIR became the first beauty brand to host an official event at this venue.
The brand also achieved another milestone with recently appointed global ambassador V.
For the first time in Burj Khalifa’s history, a male beauty model’s video was projected exclusively.
The TIRTIR advertisement featuring V’s distinctive charm and aesthetic ran for
approximately one minute, captivating the attention of visitors.
This strong public interest was reflected on-site as well. Alongside TIRTIR’s signature product, the ‘Mask Fit Red Cushion Foundation,’ full range of skincare products was available, complemented by interactive programs such as shade matching, delivering high satisfaction to visitors and confirming the pop-up’s successful operation.
TIRTIR’s Global Sales/Marketing Division Head, Rahee Lim said, “It was incredibly meaningful to present TIRTIR’s brand identity and vision in the heart of Dubai, a global hub for tourism and culture,” adding, “We will continue to deliver experiential campaigns that bring us closer to our global customers.”
