TIRTIR Opens Pop-up Store on Melrose Avenue, Los Angeles
Strengthening global presence by showcasing signature line-up at the trendsetting hub
Global ambassador V attends pre-opening event, drawing significant local attention
NOVEMBER 17, 2025
Global makeup brand TIRTIR has opened a pop-up store on Melrose Avenue in Los Angeles, USA. The pop-up marks the unveiling of the brand’s new logo and the announcement of its global ambassador, V of BTS. Centred around the brand campaign <Your Shade, Our Standard>, the space embodies the concept of ‘Let’s Radiate’, inviting visitors to freely discover and enjoy their own preferences and individuality.
This pop-up represents a symbolic moment in which TIRTIR embarks on a new chapter as a global beauty brand. Beginning with a pre-opening event on 14 November, the pop-up will be open until 23 November, offering local customers an opportunity to experience the brand’s aesthetic and identity firsthand.
The pre-opening event was attended by various local figures, including celebrities, influencers, and media representatives. V, TIRTIR’s global ambassador, made an appearance, capturing the attention of fans and media outlets worldwide. Through his unique presence, V expressed the brand’s messages of diversity and confidence in his own distinctive way, effectively embodying TIRTIR’s vision.
Inside the pop-up store, visitors can explore TIRTIR’s signature line-up, including the Mask Fit Red Cushion, which ranked No.1 in the Beauty category on Amazon US, as well as the Mask Fit AI Filter Cushion and Waterism Glow Tint, both the hero products of the brand. The store is designed to allow visitors to experience TIRTIR’s unique skin-finish aesthetics, exceptional product quality, and immersive brand experience.
A TIRTIR representative stated, “The pop-up on Melrose Avenue in LA has served as an opportunity to further expand TIRTIR’s brand influence in the global beauty market. We are delighted to have directly conveyed the competitive edge of K-beauty and TIRTIR’s distinctive sensibility, centred on our signature cushion line, to local customers.”
Starting with the LA pop-up store, TIRTIR plans to expand its brand experience across major cities in North America, continuing to build connections with a diverse range of local customers and further strengthening its position in the global market.
