From Beauty New York to Allure BoB Live: Interactive Booth Receives Outstanding Response

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TIRTIR made a striking impression in New York—the heart of North American beauty trends—through participation in two major beauty events, further solidifying its position in the global market.

From 16 to 18 October, TIRTIR participated in the inaugural Beauty New York and on the 18th, the Allure Best of Beauty 2025 Live Event. Through these events, the brand went beyond simple product displays by operating an interactive booth, providing visitors with a distinctive experience.

At Beauty New York, which welcomed approximately 400,000 visitors over three days, TIRTIR proudly occupied a central location in the main zone. This privilege was granted only to a select few brands chosen in advance among over 30 participants, highlighting TIRTIR’s global recognition and brand credibility.

At Allure BoB Live Event, attended by more than 1,000 beauty enthusiasts and industry professionals, TIRTIR demonstrated its award-winning Mask Fit Makeup Fixer, winner of the “Best Dewy Setting Spray” category. The brand also showcased its skincare line, captivating the audience with its innovative formulations and radiant finish.

A TIRTIR representative commented on the two events, saying, “It was a meaningful opportunity to firmly imprint our brand philosophy and image. As a leading K-beauty brand, we will continue to engage actively with consumers worldwide, providing new experiences and value on an ongoing basis.”