TIRTIR Successfully Concludes Pop-Up Store on Melrose Avenue, Los Angeles
Created an experiential space showcasing its signature line-up, centred on the “Your Shade, Our Standard” campaign
Global ambassador V, along with Hollywood stars and influencers, drew significant domestic and international attention
Expanded brand messaging through outdoor advertising across major global cities
DECEMBER 5, 2025
Global makeup brand TIRTIR (CEO Ahn Byung-jun) has successfully concluded its “Let’s Radiate” pop-up store on Melrose Avenue in Los Angeles, USA. Operated for nine days, the pop-up was designed as a space where visitors could directly experience the brand’s global campaign, “Your Shade, Our Standard.”
Attracting strong interest from local consumers, media, and influencers, the pop-up was visited by global ambassador V, as well as a number of Hollywood stars including Charles Melton, Madelaine Petsch, Emily Alyn Lind, and Isabela Merced, alongside various domestic and international celebrities.
In particular, V’s appearance significantly heightened the atmosphere on-site and generated considerable buzz across social media.
The venue showcased TIRTIR’s key line-up, including the “Mask Fit Red Cushion,” which ranked No.1 overall on Amazon US, as well as the “Mask Fit AI Filter Cushion” and “Waterism Glow Tint.”
The space was structured to allow visitors to experience a wide range of formulas and shade spectrums, featuring a colour-matching zone that precisely analyses skin tone to recommend personalised products, and a 40-shade foundation zone presenting the full shade range of the Mask Fit Cushion line.
This was further enhanced by a grab-and-go café inspired by the skincare line and a brand zone showcasing the journey of the global ambassador, completing a structure that presented the brand’s new chapter in a multi-dimensional way.
In addition, TIRTIR accelerated the expansion of its brand message by rolling out outdoor advertisements across major global cities such as New York, London, and Tokyo. The “Your Shade, Our Standard” visuals displayed in these key urban hubs further strengthened the brand’s presence within global markets.
A TIRTIR representative commented, “This LA pop-up served as a meaningful opportunity to directly communicate our brand message and hero products to local consumers,” adding, “We will continue to expand brand experiences across various cities and reinforce our position in the global market.”
