TIRTIR Successfully Wraps Up ‘Olive Young Festa LA 2026,’ Welcoming Nearly 30,000 Visitors
From Shade Matching to Gachapon, Quizzes and Giveaways. TIRTIR Delivers Engaging K-Beauty Experiences. Expanding Touchpoints with U.S. Consumers. Reinforcing Its Presence as a Leading Global K-Beauty Brand.
August 18, 2026
Global K-beauty brand TIRTIR took part in Olive Young Festa LA 2026 in Los Angeles, introducing U.S. audiences to Korean beauty and culture.
Held from August 14 to 16 at the Los Angeles Convention Center, the festival was hosted in conjunction with KCON LA 2026 and welcomed nearly 30,000 visitors over three days. It featured a large-scale K-beauty experiential space spanning approximately 4,700 square meters, with four zones themed around some of Seoul's most iconic commercial districts—Hongdae, Myeongdong, Seongsu and Gangnam.
A total of 55 K-beauty and lifestyle brands, including TIRTIR, gathered at the festival. Located in the Hongdae Store Zone, TIRTIR’s booth immediately captured the attention of local visitors with its signature bold red color and imagery of its global ambassador, V. The booth drew steady foot traffic throughout the event as visitors came to experience the brand and its products firsthand, attracting nearly 30,000 visitors and underscoring the high level of interest among local consumers
Building on this interest, TIRTIR actively engaged with local consumers throughout the festival by offering a variety of programs that allowed them to experience the brand and its key products firsthand. From a shade-matching program featuring its hero product, the Red Cushion, to gachapon, quiz games and giveaway events, TIRTIR offered a diverse range of interactive content that encouraged active participation from visitors.
TIRTIR’s participation further expanded its consumer touchpoints internationally, reinforcing its position as a leading global K-beauty brand. In particular, the event marked another step in bringing TIRTIR’s primarily online brand experience into physical spaces, giving beauty enthusiasts worldwide the opportunity to engage with the brand and discover its products firsthand.
A TIRTIR spokesperson said, “Through Olive Young Festa LA 2026, we once again confirmed the strong interest in K-beauty among global consumers, as well as their desire to experience products firsthand. We will continue to grow as a global brand that delivers new K-beauty experiences and creates fresh, engaging ways for consumers around the world to connect with TIRTIR.”
