TIRTIR Wins Allure Readers’ Choice Award for Mask Fit Red Cushion
Following prior Allure Best of Beauty recognition for Mask Fit Makeup
FixerFurther solidifying its leadership within the K-beauty cushion category
MAY 21, 2026
Global K-beauty brand TIRTIR continues to build momentum in the beauty market after securing another major recognition from Allure, one of the leading beauty publications in the United States.
TIRTIR announced on May 19 (local time) that its Mask Fit Red Cushion was named the winner in the [FAVORITE K-BEAUTY PRODUCT] category at the 2026 Allure Readers’ Choice Awards. The category was newly introduced this year, making TIRTIR the first brand to receive recognition.
Unlike editor-selected awards, the Allure Readers’ Choice Awards are determined through direct consumer voting. Because winners are chosen based on real user experience rather than temporary hype or short-lived trends, the awards are widely regarded as a meaningful indicator of consumer trust and brand preference within the U.S. beauty market.
Mask Fit Red Cushion has already been recognized for its lightweight yet seamless adherence, long-lasting wear, and overall product performance. In addition, the brand’s expanded shade range designed to accommodate a diverse spectrum of skin tones has continued to generate strong word-of-mouth among global consumers, reflecting TIRTIR’s broader commitment to inclusivity and accessibility.
Industry observers view the recognition as another sign of TIRTIR’s growing influence in the global beauty space. Following hundreds of thousands of consumer votes, Mask Fit Red Cushion emerged as a winner, further reinforcing the brand’s leadership within the K-beauty cushion category. The product’s distinctive formula and standout user experience have continued to resonate strongly with consumers, industry observers say.
More importantly, the recognition highlights TIRTIR’s continued momentum beyond being viewed as a short-term trend-driven brand. After previously earning recognition for product performance through Allure’s Best of Beauty Awards with Mask Fit Makeup Fixer, the brand has now also secured consumer-driven recognition through the Readers’ Choice Awards, underscoring both its product credibility and growing mainstream appeal in the U.S. market.
Monica Park, Head of TIRTIR's Global Business Department stated, “This recognition reaffirmed that TIRTIR continues to resonate with consumers all around the world as a brand that delivers both innovation and experience. Moving forward, we will continue to deliver innovative products and elevated brand experiences to further expand our presence within the global K-beauty market.”
